.david willis

Legacy workRestaurants

Chili’s

2012–2015 · Digital campaigns · CRM · Social · UI/UX

Across several engagements completed with IMM, I helped extend the Chili’s brand into high-volume digital campaigns, ongoing CRM, social experiences, and mobile ordering. The work ranged from rapid promotional production to end-to-end interface and user-flow design.

Chili’s Email Club sign-up page for a free flatbread giveaway, shown on a desktop monitor.
Chili’s Twitter profile with a flatbread-themed background, shown on a desktop monitor.
Chili’s YouTube channel page with branded header art, shown on a desktop monitor.
Chili’s free flatbread giveaway thank-you page with printable coupon, plus matching display banners.
Four Chili’s promotional emails, including “Enjoy 2 Coronaritas and a meal,” “Savor summer,” “Want queso?” and “Buy your margarita a beer!”
Five illustrated badges for a five-week margarita promotion, one for each week’s featured margarita.
Chili’s “Margarita Madness! Countdown to Cinco” campaign site on a desktop monitor and a smartphone.
Three screens from the Chili’s mobile site: a “Firing up” splash screen, the menu home and featured items.
Three screens from the Chili’s mobile restaurant finder: choose a location, nearby restaurants and a featured dish.

For Executive Creative Director and VP of Creative searches

Strong creative leadership should improve more than the next campaign.

It should improve how teams think, work, learn, and make decisions together. I’m open to local, hybrid, or remote ECD and VP-level creative leadership roles.

Looking for a creative leader who can strengthen the work and the system behind it?