2008

Arithmatica

Brand identity · Collateral · Web

For this datapath design automation company, I created a practical identity and communications system that made a highly technical business feel clear and credible. The work began with the logo and business package, then expanded into data sheets and the company website.

Looking for a creative leader who can strengthen the work and the system behind it?

I’m open to local, hybrid, or remote ECD and VP-level creative leadership roles.

© 2026 David Willis. Selected work created in collaboration with agency and client teams.