2017

The Jackfruit Company

Product launch · Landing page · Paid social · Email · Search

I worked directly with The Jackfruit Company to launch a new product on a limited budget. The campaign combined targeted social, outbound email, paid search, and a product landing page offering a BOGO coupon in exchange for an email address, connecting creative execution to a clear acquisition journey.

Looking for a creative leader who can strengthen the work and the system behind it?

I’m open to local, hybrid, or remote ECD and VP-level creative leadership roles.

© 2026 David Willis. Selected work created in collaboration with agency and client teams.